We have found that documents read best if the storyline structure matches the architecture of the communication as directly as possible: even when using templates.
This is true regardless of the form you are using: email, papers, PowerPoint packs. Anything.
Let me explain how that works for PowerPoint both when you have the freedom to organise the slides in any order you like and when you must conform to a template.
Let's take these two situations one by one.
Free to organise the slides in any order: Storyline and pack structure match exactly
The storyine has informed the pack structure below exactly. This is not the Palpatine example which I used in module 5 - which does not lend itself to a pack - but another business example with some notes to explain how a storyline links to a pack.
In sum, the ideas are ordered to match the order of the story: titles of pages are driven by messages, not topics. The title page also includes the main point, not just the topic.
Take a moment to review it below.