2. Recording your ideas as they occur to us
It is also tempting to take your audience on a stream of consciousness journey, explaining one part of the story and then leaping to another the way author Gabriel Garcia Marquez does so eloquently in his landmark novel ‘100 Years of Solitude’.
Unfortunately, your audience did not sign up to go on a magical journey through your analysis, while you jump from one idea to the next until the ‘aha’ moment emerges right at the end.
3. Including everything we know about the subject
Or, you may be inclined to put everything you know about a topic onto paper to make sure you don’t leave anything out. This comes across as a nervous parade of knowledge without being clear about the reasons why you want to say what you say.
However, it is safe to assume that all (certainly most!) of the people receiving your communication are intelligent people who are in a hurry.
They want you to have a point of view and get to it quickly: they are not there to read for pleasure and do not want to work too hard to find your key ideas.
So, please do avoid the journey, the stream of consciousness and the nervous parade of knowledge when you next communicate!
In tomorrow’s email I will give you some ideas for drawing insights out of your data to tell a clear and compelling story that gets to the point.
In the meantime, download today’s notes and course challenge here. It includes some extra ideas for you too.